Three report templates for Looker Studio, previewed with real sample data
Every page below renders with a sample agency-and-client scenario — Acme Digital reporting to Bluebird Coffee — so you can see exactly what a finished report looks like before you buy or connect a single account.
Monthly Client Report
The full-channel monthly rollup most agencies already send — now built once instead of rebuilt every month.
What this means
Organic traffic grew for the third month in a row, driven by the seasonal menu pages. Contact-form submissions (key events) are up 12% — the new landing page is converting.
← Your analyst writes 2–3 sentences here each month. The template guides what to cover: biggest win, one watch-out, next step.
Page 1 — Executive Summary
Sample data shown. Design shown is the shipped template design.
| Page | Sessions | Engagement | Key Events | vs. prev |
|---|---|---|---|---|
| /summer-menu | 2,481 | 68.2% | 124 | ▲ 31% |
| / | 2,140 | 59.1% | 88 | ▲ 4% |
| /locations/downtown | 1,562 | 64.7% | 96 | ▲ 12% |
| /catering | 981 | 71.3% | 102 | ▲ 22% |
| /about | 644 | 48.9% | 12 | ▼ 6% |
Page 2 — Traffic
Sample data shown. Design shown is the shipped template design.
2 of 5 report pages shown below
- 5 pages: Executive Summary, Traffic, Search Performance, Conversions, Action Notes
- Two native Google connectors only — Google Analytics 4 and Google Search Console. No paid or community connectors.
- White-label in minutes: swap the logo, client name, and 7 theme colors once and every page re-colors automatically.
- Position and rank KPIs use a reversed comparison so a lower (better) number shows green, not red.
- Built-in fallback text for accounts with zero configured conversions — an explained gap, not a broken page.
$79one-time
First 20 agencies: $39.50. Or $199 for all three templates.
Preview rendered with sample data. You'll connect your client's Google accounts.
SEO Performance Report
A dedicated organic-search report for clients who care about rankings, not just overall traffic.
Lower is better — a downward line means rankings are improving.
| Query | Position | Impressions | Clicks | CTR |
|---|---|---|---|---|
| best coffee shop downtown | 8.4 | 4,120 | 62 | 1.5% |
| bluebird coffee menu | 6.1 | 2,860 | 118 | 4.1% |
| coffee shop near me open now | 12.7 | 2,410 | 34 | 1.4% |
| specialty coffee roaster seattle | 9.9 | 1,980 | 71 | 3.6% |
| coffee catering for events | 15.3 | 1,540 | 19 | 1.2% |
| bluebird coffee locations | 5.8 | 1,205 | 88 | 7.3% |
SEO Overview
Sample data shown. Design shown is the shipped template design.
1 of 4 report pages shown below
- 4 pages: Rank & Click Trends, Page-Level Performance, Keyword Opportunity, Technical Indicators
- Google Search Console + GA4, filtered to Organic Search only — zero blended or paid connectors
- Striking-distance keyword table (position 5–20) with conditional CTR formatting to surface quick wins
- Honest scope disclaimer on the Technical Indicators page — no Core Web Vitals or Index Coverage claims the free connector can't back up
$79one-time
First 20 agencies: $39.50. Or $199 for all three templates.
Preview rendered with sample data. You'll connect your client's Google accounts.
PPC Report
Spend, conversions, and ROAS for Google Ads clients, with a built-in GA4 cross-check against Ads' own conversion tracking.
Projected total is a straight-line estimate based on this month's daily average spend so far — not a guarantee.
| Campaign | Type | Cost | Clicks | Conversions | ROAS |
|---|---|---|---|---|---|
| Brand Search | Search | $1,210 | 480 | 62 | 4.8 |
| Coffee - Non-Brand | Search | $3,340 | 890 | 58 | 2.1 |
| Catering Leads | Search | $1,860 | 310 | 34 | 1.9 |
| Retargeting Display | Display | $640 | 220 | 12 | 1.3 |
| Local Performance Max | Performance Max | $1,370 | 240 | 20 | 2.4 |
Spend & Performance Summary
Sample data shown. Design shown is the shipped template design.
1 of 4 report pages shown below
- 4 pages: Spend & Performance Summary, Campaign Breakdown, Keywords & Search Terms, Budget Pacing
- Google Ads + GA4, with GA4 used only as an independent conversion cross-check — not a primary data source
- Month-to-date cumulative spend chart with a straight-line projected month-end total
- Keyword-only scope disclaimer — this report never promises a Search Terms breakdown the free connector doesn't expose
$79one-time
First 20 agencies: $39.50. Or $199 for all three templates.
Preview rendered with sample data. You'll connect your client's Google accounts.
AgencyWorks is not affiliated with Google. Looker Studio is a trademark of Google LLC.